An Authentic Life @ edlamour.com

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'Public Relations and Communications'

Love What You Do.

March 15th, 2016 · No Comments

Facebook Timeline Movie Maker? Yeah, that’s our work. Adidas Global Online Newsroom? Yeah, we built that. HBO ‘Game of Thrones’ Online Viewer’s Guide? Yeah, we built that. Lamborghini’s video production, beauty reels and events?  Yeah, we do that. Google’s Multimedia Newsroom? Yeah, that’s our work, too.   We have won 22 Emmys, 19 Telly’s, 17 […]

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Tags: Public Relations and Communications

The Evolution of Broadcast PR and News Content from Marketers

February 3rd, 2016 · No Comments

The longer I work in and around public relations and marketing communications, the more I hear how the old “video PR companies” are dead or dying. And then I laugh. In fact, most of the companies working in the area of multimedia content creation and distribution can tell you that, like all things, business has […]

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Tags: Public Relations and Communications

PRWeek Headline: “Social media maven” Ed Lamoureaux moves to Definition 6

December 17th, 2015 · No Comments

Thrilled that my recent job move got major industry trade pub pickup: https://twitter.com/prweekus/status/677292273487466497 But the real work has just begun. Six years ago this article appeared and I was just beginning to shift the company I worked for at the time (WestGlen Communications) toward PESO (paid, earned, shared & owned) media strategies. Today that’s the […]

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Tags: Public Relations and Communications

My first “boomerang” experience…

December 14th, 2015 · No Comments

Leaving one job to start another can be a scary point in one’s career. You never know whether you’ll be able to meet or surpass the success you’re enjoying at the job you will be leaving.  Add to that unfamiliarity with the new company’s products, processes and personnel and it becomes downright frightening. However, when […]

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Tags: Authenticity · Broadcast PR · Digital Media · Life · Public Relations and Communications · Social Media

Fear and Loathing at 33,000 Feet

October 28th, 2014 · No Comments

Kaci Hickox, the nurse who treated Ebola patients and then flew into Newark Liberty airport where she was detained and put into quarantone under the Cuomo/Christie policy for how their states would handle Ebola healthcare workers returning from overseas, complained about her rights being violated when she was quarantined. Really?  I wonder how her fellow […]

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Tags: Public Relations and Communications