An Authentic Life @ edlamour.com

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'Digital Media'

WestGlen Launches i-Blitz Interactive, the next generation of audience and message fusion

May 21st, 2009 · 2 Comments

(DISCLAIMER:  I work at WestGlen as SVP, New & Emerging Media. While my employer is aware of this blog and supports my content creation activities and social media engagement, they do not necessarily endorse all or any of the views or opinions expressed here in my blog, http://authentic8ed.com)   Expert Q&A: Ed Lamoureaux, SVP, WestGlen […]

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Tags: Broadcast PR · Digital Media · Public Relations and Communications · Social Media

Transparency and Ethics…Even When You Think No One Is Watching

October 6th, 2008 · No Comments

I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment.  Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious.  The few that […]

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Tags: Authenticity · Broadcast PR · Digital Media · Public Relations and Communications · Rants · Social Media

Bob Dylan was spot-on 45 years ago…and today

September 9th, 2008 · No Comments

I post the following with sincere apologies to Bob Dylan, who I imagine might laugh about the lyrics of one of his most well-known balads about social change being used to provide advice and guidance to marketers.   In 1963, Bob Dylan recorded The Times They Are a-Changin’ and today it once again reflects Dylan’s […]

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Tags: Authenticity · Digital Media · Public Relations and Communications · Social Media

Transparency must accompany authenticity when approaching bloggers

June 18th, 2008 · 2 Comments

I’ve had several meetings over the past few months with PR execs who have asked about blog promotion campaigns and what my thoughts were on hiring companies who pay people to blog about an issue or product or who pay agencies to flood the blogosphere with positive messages about their clients.  My unequivocal answer is, “ONLY […]

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Tags: Authenticity · blog promotions · Digital Media · Public Relations and Communications · Social Media

Talking about Social Media and Blogging on TV News Program

June 12th, 2008 · 2 Comments

A few months back I appeared on the morning news program at KRBC in Texas.  I discussed how new media PR tools are changing the way marketers talk with their customers.  I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media