An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'Broadcast PR'

My first “boomerang” experience…

December 14th, 2015 · No Comments

Leaving one job to start another can be a scary point in one’s career. You never know whether you’ll be able to meet or surpass the success you’re enjoying at the job you will be leaving.  Add to that unfamiliarity with the new company’s products, processes and personnel and it becomes downright frightening. However, when […]

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Tags: Authenticity · Broadcast PR · Digital Media · Life · Public Relations and Communications · Social Media

Harvesting Passion From Your Work…

November 17th, 2011 · No Comments

Today I am posting from the John Deere Pavilion in Moline, IL.  We’re about to start a satellite media tour (SMT) that will connect two John Deere spokespersons with TV newsrooms across the country.  The purpose of the SMT is to give TV news programs the opportunity to conduct “interviews” with our spokeswomen to discuss […]

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Tags: Authenticity · Broadcast PR · Public Relations and Communications

Paid vs. Earned Blogger Outreach…Does Anyone Still Question Which One Rules?

February 4th, 2010 · No Comments

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media

PRWeek Article on Broadcast PR Upheaval

October 9th, 2009 · No Comments

Published on Broadcast PR firms’ survival hinges on innovation Tonya Garcia October 08 2009 The once-dominant broadcast PR industry has faced serious challenges over the past few years. That has never been more evident than in recent weeks, as The NewsMarket completed its acquisition of Medialink and On the Scene Productions (OTSP) filed Chapter […]

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Tags: Broadcast PR · Digital Media · Public Relations and Communications · Social Media

Hoping to Change Broadcast PR With New Product Announcement Today

August 12th, 2009 · No Comments

The following is from a press release scheduled to go out at 1:00 PM today: (Full Disclosure Notice: WestGlen Communications is my employer. They are aware of my blog but it is not an official property of WestGlen Communications. I am posting this promotional information because I believe our new service will be a “game […]

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Tags: Broadcast PR · Digital Media · Public Relations and Communications