An Authentic Life @ edlamour.com

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'blog promotions'

Paid vs. Earned Blogger Outreach…Does Anyone Still Question Which One Rules?

February 4th, 2010 · No Comments

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media

Never invite PR bloggers to promote themselves…NEVER

August 6th, 2008 · 1 Comment

OK, I admit it, I’m just jealous that my blog didn’t get chosen for the PRWeek Blog competition running this week.  I mean, heck, I have at least 10 posts now and I even have video and widgets.  Perhaps it is because I have never introduced a chart, graph or template outlining how to do […]

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Tags: Authenticity · blog promotions · Public Relations and Communications · Rants · Social Media

Transparency must accompany authenticity when approaching bloggers

June 18th, 2008 · 2 Comments

I’ve had several meetings over the past few months with PR execs who have asked about blog promotion campaigns and what my thoughts were on hiring companies who pay people to blog about an issue or product or who pay agencies to flood the blogosphere with positive messages about their clients.  My unequivocal answer is, “ONLY […]

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Tags: Authenticity · blog promotions · Digital Media · Public Relations and Communications · Social Media

Talking about Social Media and Blogging on TV News Program

June 12th, 2008 · 2 Comments

A few months back I appeared on the morning news program at KRBC in Texas.  I discussed how new media PR tools are changing the way marketers talk with their customers.  I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media