An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'Social Media'

My first “boomerang” experience…

December 14th, 2015 · No Comments

Leaving one job to start another can be a scary point in one’s career. You never know whether you’ll be able to meet or surpass the success you’re enjoying at the job you will be leaving.  Add to that unfamiliarity with the new company’s products, processes and personnel and it becomes downright frightening. However, when […]

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Tags: Authenticity · Broadcast PR · Digital Media · Life · Public Relations and Communications · Social Media

Paid vs. Earned Blogger Outreach…Does Anyone Still Question Which One Rules?

February 4th, 2010 · No Comments

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media

PRWeek Article on Broadcast PR Upheaval

October 9th, 2009 · No Comments

Published on Broadcast PR firms’ survival hinges on innovation Tonya Garcia October 08 2009 The once-dominant broadcast PR industry has faced serious challenges over the past few years. That has never been more evident than in recent weeks, as The NewsMarket completed its acquisition of Medialink and On the Scene Productions (OTSP) filed Chapter […]

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Tags: Broadcast PR · Digital Media · Public Relations and Communications · Social Media

WestGlen Launches i-Blitz Interactive, the next generation of audience and message fusion

May 21st, 2009 · 2 Comments

(DISCLAIMER:  I work at WestGlen as SVP, New & Emerging Media. While my employer is aware of this blog and supports my content creation activities and social media engagement, they do not necessarily endorse all or any of the views or opinions expressed here in my blog,   Expert Q&A: Ed Lamoureaux, SVP, WestGlen […]

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Tags: Broadcast PR · Digital Media · Public Relations and Communications · Social Media

Anyone Miss Good Old-Fashioned Customer Service?

October 21st, 2008 · 1 Comment

I just returned to my desk in an office building on Broadway in NYC and got a sad but stark reminder of the state of customer service in today’s business climate as I rode the elevator up to my floor.  Standing in front of me were two twenty-something waif-thin glam girls — you know the type…professional […]

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Tags: Authenticity · Public Relations and Communications · Rants · Social Media