An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Entries Tagged as 'Social Media'

Transparency and Ethics…Even When You Think No One Is Watching

October 6th, 2008 · No Comments

I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment.  Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious.  The few that […]

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Tags: Authenticity · Broadcast PR · Digital Media · Public Relations and Communications · Rants · Social Media

Bob Dylan was spot-on 45 years ago…and today

September 9th, 2008 · No Comments

I post the following with sincere apologies to Bob Dylan, who I imagine might laugh about the lyrics of one of his most well-known balads about social change being used to provide advice and guidance to marketers.   In 1963, Bob Dylan recorded The Times They Are a-Changin’ and today it once again reflects Dylan’s […]

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Tags: Authenticity · Digital Media · Public Relations and Communications · Social Media

Never invite PR bloggers to promote themselves…NEVER

August 6th, 2008 · 1 Comment

OK, I admit it, I’m just jealous that my blog didn’t get chosen for the PRWeek Blog competition running this week.  I mean, heck, I have at least 10 posts now and I even have video and widgets.  Perhaps it is because I have never introduced a chart, graph or template outlining how to do […]

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Tags: Authenticity · blog promotions · Public Relations and Communications · Rants · Social Media

Is Cuil the “real deal?”

July 29th, 2008 · 2 Comments

Back in June of this year, I became aware of a new search engine called Cuil (pronounced “cool”) that, according to members of the Cuil PR team, was being touted as the next Google killer.  For as long as Google has been at the top of the search engine mountain there have been challengers looking […]

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Tags: Public Relations and Communications · Social Media

From authentic grief to unnecessary deification? Has the media gone too far with Tim Russert coverage?

June 19th, 2008 · No Comments

First, let me qualify this post by saying I respected Tim Russert. He was a man of honor and values. He was a man to be admired for his Horatio Alger-like life story. I was saddened by the news of his death and posted that I believed he epitomized authenticity. I therefore wonder what he […]

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Tags: Authenticity · Broadcast PR · Public Relations and Communications · Rants · Social Media