An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Entries from February 2010

Paid vs. Earned Blogger Outreach…Does Anyone Still Question Which One Rules?

February 4th, 2010 · No Comments

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy […]

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Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media