An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Entries from December 2015

PRWeek Headline: “Social media maven” Ed Lamoureaux moves to Definition 6

December 17th, 2015 · No Comments

Thrilled that my recent job move got major industry trade pub pickup: But the real work has just begun. Six years ago this article appeared and I was just beginning to shift the company I worked for at the time (WestGlen Communications) toward PESO (paid, earned, shared & owned) media strategies. Today that’s the […]

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Tags: Public Relations and Communications

My first “boomerang” experience…

December 14th, 2015 · No Comments

Leaving one job to start another can be a scary point in one’s career. You never know whether you’ll be able to meet or surpass the success you’re enjoying at the job you will be leaving. ¬†Add to that unfamiliarity with the new company’s products, processes and personnel and it becomes downright frightening. However, when […]

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Tags: Authenticity · Broadcast PR · Digital Media · Life · Public Relations and Communications · Social Media