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My first “boomerang” experience…

December 14th, 2015 · No Comments

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Leaving one job to start another can be a scary point in one’s career. You never know whether you’ll be able to meet or surpass the success you’re enjoying at the job you will be leaving.  Add to that unfamiliarity with the new company’s products, processes and personnel and it becomes downright frightening.

However, when the job change involves going back to a company you worked for earlier in your career (a phenomenon that my former company, Ketchum, calls “bommeranging”), there is usually less cause for worry and more of a feeling of going home or to somewhere familiar.

My new role is a dual role of running TheNewsMarket in North America and driving large client growth for Synaptic Digital (both leveraging the digital and social savvy of parent company, Definition6).  Ironically, I worked at both companies at times when each of them were emerging companies and I helped build them into category leaders by the time I departed for other jobs.  Even more interestingly, Synaptic Digital (formerly Medialink) was acquired by TheNewsMarket a number of years ago before itself was acquired by Definition6.

So for those who are considering a job change or who have recently lost their employment, I want to suggest you get back in touch with companies in your past and let them know you’re looking.  Assuming you left them on good terms, being a boomerang makes you very attractive to your “old flames” because you offer them more than just a deep understanding of their business — y0u bring history, institutional knowledge, relationships, etc. to them and your immersion/onboarding period is greatly reduced.

Thank you for reading this post and please feel free to message me or call me if you want to hear more on how to become a boomerang or if you are in need of the services my new companies offer. 212-201-4216.

Tags: Authenticity · Broadcast PR · Digital Media · Life · Public Relations and Communications · Social Media

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