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The Evolution of Broadcast PR and News Content from Marketers

February 3rd, 2016 · No Comments

The longer I work in and around public relations and marketing communications, the more I hear how the old “video PR companies” are dead or dying. And then I laugh.

In fact, most of the companies working in the area of multimedia content creation and distribution can tell you that, like all things, business has evolved, not died. This is the same truth realized by public relations professionals when told that PR and earned media is dead. Far from it. In fact, more content is being produced and distributed by brands and their PR, digital marketing and social agencies than ever before. “Narrative marketing” is alive and well and thrives in the PR segment of marketing because PR professionals are the greatest storytellers in the marketing business.

Narrative Marketing combines the predictability and precision of guaranteed media to the storytelling impact of PR. These clearly-branded, informative segments are ideal for delivering a brand message in a “tell me, don’t sell me” style, and ensures brands, non-profits, corporations, government agencies and all others with stories to tell connect with target audiences in a measurable way across ALL media channels.

I’ve attached a sizzle reel to show some great samples of what is working today in the world of narrative marketing and multimedia content creation. Please connect with me if you want to learn more or discuss how it can work for your organization.

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Tags: Public Relations and Communications

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