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Talking about Social Media and Blogging on TV News Program

June 12th, 2008 · 2 Comments

A few months back I appeared on the morning news program at KRBC in Texas.  I discussed how new media PR tools are changing the way marketers talk with their customers.  I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these days to actually DO the marketing and get TV stations to interview our clients.  Check it out!

Ed Lamoureaux interviewed on KRBC morning news.

Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media

2 responses so far ↓

  • 1 rpf1119 // Jun 12, 2008 at 6:55 pm

    Ed — excellent interview. Very impressive. Can you please start word of mouth around our new wine, Bin 504. Also around New Orleans! We need more visitors!!!

    Hope this speech went well because the interview was terrific.

  • 2 emmacope // Jun 12, 2008 at 8:06 pm

    Ed – great interview. Hope the speech went well. We should talk – with less and less interest in TV and the inability to measure things like billboards and other traditional media/marketing, are your clients embracing online activities? If and when they do, where are sending visitors? Are any of them using Landing Pages to continue the conversation (social media)? Case in point…

    rpf119 – when you post a comment and you want WOM for your wine, you might want to include a link right in your post as to where you want people to go. Then, when they get to that location, lead them down a conversion path to continue the conversation – true social marketing. I googled Bin 504, found your blog, went to it, then what? Do you want me to visit? Buy? I don’t know, and I’m not told, so I left. (wine looks yummy though 🙂

    Back to the point… using “new” marketing tactics, and I would argue that they are not all that new at all…means that traditional companies need to not hop on the latest trend because it’s cool and new, but rather, to spend significant time understanding who their real customer is – then, develop strategies to reach and convert that customer in a modern, measurable way.

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