An Authentic Life @

a blog about authenticity and "keeping it real" at work, play and life

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Ed Lamoureaux

Ed Lamoureaux

New Media, Marketing, and PR guru.

Currently SVP @ WestGlen Communications


Ed is a widely recognized authority on social media, Internet marketing and multimedia communications and appears regularly as an e-marketing expert at conferences, seminars and in news articles and segments in print and on television.

Ed has deep experience in the public relations and marketing arena, Internet services and the video production and distribution fields. Prior to joining WestGlen in 2004, he served as Vice President, U.S. Sales for The NewsMarket, a leader in the emerging field of digital video distribution via the Web. Ed’s other appointments include: VMS, the largest television monitoring service in the U.S. where he was Vice President, Sales and Business Development; USWeb/CKS where he was General Manager, Eastern U.S. and one of the pioneers in developing online marketing solutions for driving traffic to websites in the Web 1.0 world: Bacon’s Information of New York, a subsidiary of K-III/Primedia where he was Vice President and General Manager and Medialink, where he was influential in bringing the company from start up to successful IPO.


New media and Internet services, social media, word-of-mouth marketing, cause marketing, broadcast news, video production, public relations, promotions, branding and identity, advertising, sales, sales management, marketing and, most importantly, parenting .