An Authentic Life @ edlamour.com

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy [...]

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A few months back I appeared on the morning news program at KRBC in Texas.  I discussed how new media PR tools are changing the way marketers talk with their customers.  I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these [...]

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  One of the debates now raging through the ranks of PR pros is the question, “Is paid media a valid tool for public relations campaigns?”  I believe the answer is a resounding YES.  When I throw that concept out to most PR folks I speak with, the most common response is that PR isn’t “allowed” [...]

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