An Authentic Life @ edlamour.com

I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment.  Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious.  The few that [...]

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First, let me qualify this post by saying I respected Tim Russert. He was a man of honor and values. He was a man to be admired for his Horatio Alger-like life story. I was saddened by the news of his death and posted that I believed he epitomized authenticity. I therefore wonder what he [...]

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I’ve had several meetings over the past few months with PR execs who have asked about blog promotion campaigns and what my thoughts were on hiring companies who pay people to blog about an issue or product or who pay agencies to flood the blogosphere with positive messages about their clients.  My unequivocal answer is, “ONLY [...]

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According to SIRIUS’ marketing, “SIRIUS Traffic provides real-time information on accidents, traffic flow, construction, and road closures for only $3.99/month, when added to your existing SIRIUS Satellite Radio subscription.”  Real-time?  OK, based on my last two experiences with SIRIUS traffic service in my new Jeep, “real-time” is definitely not whatever time it currently reads on [...]

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A few months back I appeared on the morning news program at KRBC in Texas.  I discussed how new media PR tools are changing the way marketers talk with their customers.  I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these [...]

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