I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment. Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious. The few that [...]
Transparency and Ethics…Even When You Think No One Is Watching
October 6th, 2008 · No Comments
Tags: Authenticity · Broadcast PR · Digital Media · Public Relations and Communications · Rants · Social Media
Is SIRIUS Serious?
June 13th, 2008 · No Comments
According to SIRIUS’ marketing, “SIRIUS Traffic provides real-time information on accidents, traffic flow, construction, and road closures for only $3.99/month, when added to your existing SIRIUS Satellite Radio subscription.” Real-time? OK, based on my last two experiences with SIRIUS traffic service in my new Jeep, “real-time” is definitely not whatever time it currently reads on [...]