An Authentic Life @ edlamour.com

I recently debated this question with a prospective client who had spent $25,000 to guarantee 6 Mommy blog posts from an organization that offers their network of “bloggers for hire.”  Since the client’s agency is primarily advertising focused (rather than PR), it didn’t surprise me that they went with what they have know best…spending money to buy [...]

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Published on www.prweek.com: Broadcast PR firms’ survival hinges on innovation Tonya Garcia October 08 2009 The once-dominant broadcast PR industry has faced serious challenges over the past few years. That has never been more evident than in recent weeks, as The NewsMarket completed its acquisition of Medialink and On the Scene Productions (OTSP) filed Chapter [...]

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(DISCLAIMER:  I work at WestGlen as SVP, New & Emerging Media. While my employer is aware of this blog and supports my content creation activities and social media engagement, they do not necessarily endorse all or any of the views or opinions expressed here in my blog, http://authentic8ed.com)   Expert Q&A: Ed Lamoureaux, SVP, WestGlen [...]

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I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment.  Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious.  The few that [...]

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I post the following with sincere apologies to Bob Dylan, who I imagine might laugh about the lyrics of one of his most well-known balads about social change being used to provide advice and guidance to marketers.   In 1963, Bob Dylan recorded The Times They Are a-Changin’ and today it once again reflects Dylan’s [...]

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