A few months back I appeared on the morning news program at KRBC in Texas. I discussed how new media PR tools are changing the way marketers talk with their customers. I actually find it funny (and frustratingly amazing) that I can be asked for an interview about marketing but that it is so difficult these [...]
Talking about Social Media and Blogging on TV News Program
June 12th, 2008 · 2 Comments
Tags: blog promotions · Broadcast PR · Digital Media · Public Relations and Communications · Social Media
PRSA Digital Impact conference was a good start…
June 12th, 2008 · 1 Comment
I received an email yesterday through Linked In from Eric Schwartzman, President, iPressroom, who hosted the recent PRSA Digital Impact Conference. BTW, Eric did a fantastic job as host. In the email, Eric asked if I got what I was looking for out of the conference and here is my reply: Hi, Eric. For the most [...]
Tags: Digital Media · Public Relations and Communications · Social Media
Should PR be using “paid” media?
June 12th, 2008 · No Comments
One of the debates now raging through the ranks of PR pros is the question, “Is paid media a valid tool for public relations campaigns?” I believe the answer is a resounding YES. When I throw that concept out to most PR folks I speak with, the most common response is that PR isn’t “allowed” [...]
Tags: Digital Media · Public Relations and Communications · Social Media