An Authentic Life @ edlamour.com

(DISCLAIMER:  I work at WestGlen as SVP, New & Emerging Media. While my employer is aware of this blog and supports my content creation activities and social media engagement, they do not necessarily endorse all or any of the views or opinions expressed here in my blog, http://authentic8ed.com)   Expert Q&A: Ed Lamoureaux, SVP, WestGlen [...]

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I just returned to my desk in an office building on Broadway in NYC and got a sad but stark reminder of the state of customer service in today’s business climate as I rode the elevator up to my floor.  Standing in front of me were two twenty-something waif-thin glam girls – you know the type…professional [...]

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I have spoken on numerous occasions about the importance of transparency, authenticity and appropriate behavior by marketers in today’s social media environment.  Most companies in the online marketing business are acting responsibly and ethically and are policing themselves even when the opportunity exists to cut corners or employ tactics that are dubious.  The few that [...]

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I’ve had several meetings over the past few months with PR execs who have asked about blog promotion campaigns and what my thoughts were on hiring companies who pay people to blog about an issue or product or who pay agencies to flood the blogosphere with positive messages about their clients.  My unequivocal answer is, “ONLY [...]

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According to SIRIUS’ marketing, “SIRIUS Traffic provides real-time information on accidents, traffic flow, construction, and road closures for only $3.99/month, when added to your existing SIRIUS Satellite Radio subscription.”  Real-time?  OK, based on my last two experiences with SIRIUS traffic service in my new Jeep, “real-time” is definitely not whatever time it currently reads on [...]

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